Want to Improve Your Business? Hire Someone with the Right Superpower....

It’s summer. That special time of year when superhero movies lure many to the theaters. Imagine if you could wish for and receive a superpower for your business. What would you want it to be?

Magical marketing? Unstoppable customer service skills? Amazing administrative capabilities?

If your business isn’t quite performing the way you want it to, I invite you stop and think about what isn’t working right now.

Are you getting customers in the door (or online portal) only to see them leave? There’s likely a breakdown in the sales process, or perhaps your environment isn’t very inviting.

Are you closing customers easily, but need more of them? Then marketing is probably where you need to focus.

Are you getting clients in the door, closing the sale, but invoicing is mired in muck? So much so that your receivables are a mile long and you can’t figure out how to get the money flowing in? It may be that you just need some admin support to handle that part of the business.

When things aren’t going well, often the thoughts business owners have in their heads are not all that positive. In fact, they can get quite dark and negative (“I’m a failure. My mom/dad/high school history teacher always said I would be a loser forever. Why did I even try to start a business anyway?”). Those negative thoughts usually breed more negative thoughts.

And that usually leads to negative actions. Or worse, no action at all.

More often than not, the shortcoming is in one, maybe two areas that are easy to fix once you have the right tools. And once that gets fixed, the negative thoughts quickly get replaced by positive, effective, action-inspiring ones that lead to more positive results.

Now, you may be wondering how you can figure out what those areas are. It is usually really hard to see that on our own. That’s human nature. There is all sorts of brain science that explains why our minds work that way, but understanding that stuff isn’t what really matters.

What does matter is finding the answers. And then finding the tools.

“How can I do that?” you may be asking….

You can look online, read some books, self-study, get really good at self-reflection.

Or you can hire a consultant. There are loads of them out there. Some are amazing at this stuff. Others aren’t and just want to sell you their product or service or program (or someone else’s that generates a commission for them). That may or may not work.

I’ll share a little secret with you – the answer isn’t always expensive marketing campaigns, massive tech overhauls, or gutsy staffing expansions. These are tools that may be appropriate for you. But they also may very well end up being a huge financial or time drag that doesn’t get you where you want to go.

I’ve made those mistakes myself.

I’ll also share another little secret with you – figuring out what’s going wrong in someone else’s business is one of my superpowers. I don’t do it to sell you programs and long term services contracts. I do it because I love helping others succeed. I don’t take commissions for any products, services, or vendors I recommend. I do it on a flat fee basis, so you know what it’s going to cost up front. Then you decide where you go from there.

I spent so much of my own time and money on overly complicated systems that weren’t at all what I needed that I am now committed to preventing others from doing the same. By helping you get clear on what it is you really want to begin with. Then going from there. Your fix may actually be small and free, or it may be time to suck it up, bite the bullet, and drop a big old investment in your business. It may be as simple as working on employee mindset - or perhaps even your own. There isn’t a magical one-size-fits-all solution and we won't know what it is until we spend some time together, implement some tracking, and do some work understanding your communication flow, style, and bottlenecks (if there are any).

But there sure are lots of solutions out there - both internal and external. And I know for a fact that you can do whatever it is you need to do for your business.

So, if you’re trying to tweak your business, before you waste precious resources “trying” new things, why not take a breather, bring in an outsider to help you see what your superpower may be (and which ones you may want to pull in from outside), and get crystal clear focused before taking that next step?

Odds are, you’ll be glad you did.

If you are interested in learning more about a Superpower Audit for your business, book a free discovery call to find out how to start, get your own superpower road map, and start moving towards the business you always wanted.